Verónica's
portfolio
Branding and brand & web design for ambitious startups. Always with strategy in mind.
It’s only cool when is relevant
A pretty design is nothing without a strategy behind. What do you need? What does the user want? Efficiency is at the core of my work.
No-Code
I use Webflow for the development of my clients websites... Which means I have a basic knowledge on html and css! Perfect to collaborate with developers.
Collaboration
As important as the design, It's the communication, timelines and project management. I work with platforms like Slack and Notion. Easy pease!
Easy and reliable
I will give 100% so the project can thrive in the vast world of the internet. You are expecting the best results and I’m ready to provide them.
My process 💡
As highly experienced Webflow experts, Relume will carefully translate your designs to code using Webflow best practices.
Discovery
Determine costs and timeline...
I want to know everything about you and your business! What is the goal of the project? What are the must do and don’ts?...
Strategy
Begin building on Webflow...
I will get to know your audience and competitors, get inspired and start conceptualising/wire-framing.
Adding colours
Add the final polish...
The strategy is approved...Time to make your branding or website come to life!
Let's get technical
Learn how to use Webflow...
Once the design is ready I can start building your website.
Ready to Launch
Release it to the world...
Congratulations! Your new branding is ready to be shared with the world. Once the website has been put through final testing, we will launch the website on your desired date.
Don’t compromise your business with average designs
You've gone to all this effort to create your product - don't compromise brand recognition, customer loyalty, and the impact on sales and market share with average design.
Projects
See for yourself.
The Comedy Clubhouse.
The Comedy Clubhouse was born of the urge to provide a space for adults to find their inner child.
We have built a quirky, playful, and unpretentious brand. A space for real people doing their best, being silly and imperfect, but happy to try anyway.
The new logo keeps the concept of their old one (an illustration of the owners in a treehouse), that paired with the rest of the visual identity gives life to a fun and engaging website that stands out from it's competition.
Jabra
Jabra, a global producer of innovative audio equipment and videoconference systems.
We collaborated to create impactful marketing materials that resonated with audiences across various mediums, while maintaining brand consistency and infusing fresh, creative ideas into every project.
Bumerang
Stands, flyers, return box...
Order, Enjoy, Repeat.
Bumerang is born by the need of saving the planet and ourselves.
Reuse is their favourite word, and their retornable containers the solution to plastic waste.
Nuucleo
For this personal project, I undertook a comprehensive redesign of the Nuucleo website to modernize its look, improve user experience, and better communicate the company's value proposition to potential startup clients.
The redesign process began with a thorough analysis of the original landing page, which had a text-heavy design and lacked visual hierarchy. To address these issues, I created a detailed sitemap to restructure the content and improve navigation. This was followed by wireframing key pages to establish a clear layout and user flow.
The final design features:
1. A striking hero section with a dynamic animated globe graphic, emphasizing Nuucleo's global reach and innovative approach.
2. Streamlined navigation and content organization.
3. Integration of social proof elements.
4. Clear presentation of Nuucleo's core services and value propositions through iconography and concise copy.
5. Improved visual hierarchy to enhance readability and guide users through the page.
7. CTAs to encourage user action.
Wolfram Alpha
"Props to them, they manage to always get the design spot on, it's quite impressive." - Tristan
Cupra and Pull&Bear
Here you can find some of my previous work before switching from advertising to design, as well as student projects.
About me
Meet our company founders Dan and Adam
"driven & friendly"
Hey! I’m Vero.
A self-taught designer whose learning journey is never-ending. I have a I’ve spent the last four years making people like things and making things people like. In other words, helping to build companies and maintaining their reputation. From Worldwide known brands like Cupra, Jabra and Pull&Bear, to startups and small businesses.
With my generalist design skillset and optimistic get-things-done mindset, I can help you design an impactful & memorable brand from napkin sketch to launch.
I work with:
Illustrator
Photoshop
Figma
After Effects
Webflow
Any extra tools needed to get the job done.
capabilities
Frequently asked questions
Is branding just the logo?
No, logo design is the process of designing a logo. Branding is the process of building a brand.
Your brand is everything, the entire tangible and intangible ecosystem that leads to a feeling or perception in your customers' minds. It helps people to quickly identify your products and organization, and give them a reason to choose their products over the competition.
Once we define your brand's purpose, position, personality and voice, I will start designing you visual identity which includes logo, colours, typography, imagery style, design elements, templates...
How long will it take to build my website on Webflow?
Most website builds take 3-4 weeks to complete. Some websites may take longer depending on the size of the website and the responsiveness of clients.
Why do I need branding?
A strong brand is one of your business's most valuable asset. It goes beyond visual elements to encompass the entire perception and experience of your company. Here's why it's crucial:
- Builds trust and credibility.
- Differentiates you from competitors.
- Creates emotional connections with customers.
- Ensures consistency across all touchpoints.
- Increases recognition and recall.
- Supports marketing efforts.
- Adds value to your business.
Do my designs need to be in Figma, Adobe or Sketch?
We highly recommend that you host your website through Webflow's AWS system if you wish to gain access to all the powerful CMS and hosting features that Webflow has to offer. All hosting plans include automatic backups, version control, SEO management, new features as they are released, and security updates. Hosting your website on Webflow removes the requirement for monthly maintenance retainers that are usually associated with platforms such as Wordpress.
How do you deal with transitions and animations from our provided designs?
We're able to suggest and create options from the provided designs. Before we go live, you'll be able to review on the staging site.
Can you help improve an existing concept or design?
Yes, I'm more than happy to discuss custom options if you want to make any adjustments to your current design.
Do I need to provide you with mobile and tablet designs?
No, we're able to design for mobile and tablet based off your desktop design. However, if you wish to provide your own designs for mobile and tablet then that's fine too.
Do you offer any support after the project is finished?
Yes. I offer support for the duration of 7 days post launch of your new brand, and of 30 days post launch of your new website. So that if you have any questions, I'm there to help.
Do you offer Webflow training?
Yes. We provide our clients with a library of personalised tutorials on how to use your new website so that you are well equipped to take full control and ownership of your website.
Have more questions?
Just reach out, I'm always around to answer any questions.
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